오현정

인사말

오현정교수

헬스 커뮤니케이션, 광고홍보, 뉴미디어, 데이터 애널리틱스
전화번호 | 031-850-8988
Email | hyoh@cha.ac.kr

​학력

 

한양대학교 광고홍보학, 문학사
한양대학교 광고홍보학, 문학석사
미시건주립대학교 언론정보학, 철학박사

주요경력

 

전) 한양대학교 광고홍보학과 강사
전) 이화여자대학교 연령통합고령사회연구소 전임연구원
현) 차 의과학대학교 의료홍보미디어학과 조교수

[연구실적]
오현정, 전의성, 이병관. (2016). 텔레비전을 통한 에이즈 정보 습득이 에이즈 및 감염인 관련 지식, 태도, 행동 의도에 미치는 영향 : 텔레비전 프로그램 장르에 따른 차이 및 에이즈 교육의 조절 효과를 중심으로. 미디어 경제와 문화, 14, 55-101

Oh, H. J., & LaRose, R. (2016). Impression Management Concerns and Support-Seeking Behavior on Social Network Sites. Computer in Human Behavior, 57, 38-47

Oh, H. J., & LaRose, R. (2015). Tell Me a Story about Healthy Snacking and I Will Follow: Comparing the Effectiveness of Self-Generated versus Message-Aided Implementation Intentions on Promoting Healthy Snacking Habit among College Students. Health Communication, 30, 962-974.

Paek, H. J., Jung, Y., Oh, H. J., Alaimo, K., Pfeiffer, K., Carlson, J. J., … & Orth, J. (2015). A Social Marketing Approach to Promoting Healthful Eating and Physical Activity in Low-Income and Ethnically Diverse Schools. Health Education Journal, 74, 351-363.

금세연, 이병관, 오현정. (2015). They Do, but I Don’t: Relationships Among AIDS Stigma Gap, AIDS Knowledge, and Attitude Toward AIDS-Related Issues. 헬스커뮤니케이션 연구, 13, 101-143.

오현정, 최명일. (2015). 헬스 리터러시 사업의 주요 특성과 정책적 개선 방안. 보건교육 건강증진학회지, 32, 47-57.

이병관, 손영곤, 오현정, 박선화. (2015). 홍보학연구 통계분석방법의 경향과 과제: 1998년 창간호부터 2014년 여름호까지 게재된 논문의 내용분석. 홍보학 연구, 19, 270-298.

Alhabash, S., Hales, K., Baek, J., & Oh, H. J. (2014). Effects of Race, Visual Anonymity, and Social Category Salience on Online Dating Outcomes. Computers in Human Behavior, 35, 22-32.

Lee, H., Oshita, T., Oh, H. J., & Hove, T. (2014). When do People Speak out? Integrating the Spiral of Silence and the Situational Theory of Problem Solving. Journal of Public Relations Research, 26, 185–199.

Paek, H-J., Oh, H. J., Jung, Y., Thompson, T., Alaimo, K., Risley, J., & Mayfield, K. (2014). Assessment of A Healthy Corner Store Program (FIT store) in Low-Income, Urban, and Ethnically Diverse Neighborhoods in Michigan. Family & Community Health, 37, 86-99.

Oh, H. J., Yilmaz, E., & LaRose, R. (2014). How Does Online Social Networking Enhance Life Satisfaction? The Relationships among Online Supportive Interaction, Affect, Perceived Social Support, Sense of Community, and Life Satisfaction. Computers in Human Behavior, 30, 69-78.

신경아, 오현정, 이병관. (2014). Exploring the Use of Online Channels for Disseminating HIV/AIDS Knowledge: The Diffusion of the “Hug AIDS” Online Campaign among Online Users. 홍보학 연구, 18, 44- 70.

Paek, H.-J., Oh, H. J., & Hove, T. (2013). Multilevel Analysis of the Impact of School-Level Tobacco Policies on Adolescent Smoking. Journal of School Health, 83, 679-689.

Oh, H. J., Lauckner, C., Boehmer, J., Fewins-Bliss, R., & Li, K. (2013) Facebooking for Health: An Examination into the Solicitation and Effects of Health-Related Social Support on Social Networking Sites. Computers in Human Behavior, 29, 2072-2080.

오현정, 백혜진. (2013). Determinants of Primary and Multiple Channel Selection for Health Information.헬스커뮤니케이션 연구, 7, 113-151.

Paek, H.-J., Oh, H. J., & Hove, T. (2012). How Media Campaigns Influence Children’s Physical Activity: Expanding the Normative Mechanisms of the Theory of Planned Behavior. Journal of Health Communication, 17, 869-885.

이병관, 오현정, 금세연, 이윤재. (2012). The Influence of Knowledge Gap on Personal and Attributed HIV/AIDS Stigma in Korea. 헬스커뮤니케이션 연구, 6, 93-134.

Oh, H. J., Hove, T., Paek, H.-J., Lee, B., & Song, S. K. (2012). Attention Cycles and the H1N1 Pandemic: A Cross-National Study of U.S. and Korean Newspaper Coverage. Asian Journal of Communication, 22, 214-232.

Oh, H. J., & Lee, B. (2012). The Effect of Computer-mediated Social Support in Online Communities on Patient Empowerment and Doctor-patient Communication. Health Communication, 27, 30-41.

Eisenmann, J. C., Alaimo, K., Pfeiffer, K. A., Paek, H-J., Carlson, J. J., Hayes, H., Thompson, T., Kelleher, D., Oh, H. J., Orth, J., Randall, S., Mayfield, K., & Holmes, D. (2011) Project FIT: Rationale, Design and Baseline Characteristics of a School and Community-based Intervention to Address Physical Activity and Healthy Eating Among Low-income Elementary School Children. BMC Public Health, 11, 1-10.

이병관, 오현정, 신경아, 고재영. (2008). 행위단서로서의 미디어 캠페인이 인플루엔자 예방행동에 미치는 영향: 건강신념모델의 확장을 중심으로. 한국광고홍보학보, 10, 108-138

안순태, 오현정, 정순둘. (2017). 지각된 노인 낙인 척도 개발을 위한 탐색적 연구, 한국노년학, 37(2), 309-328.

박노일, 오현정, 정지연. (2017). PR 구성 체계 연구. 한국언론학보, 61(3), 283-310.
Lee, H., & Oh, H. J. (2017). Normative mechanism of rumor dissemination on twitter. Cyberpsychology, Behavior, and Social Networking, 20(3), 164-171.

[저서]
Oh, H. J. (2014). Channels and formats. In T. Thompson (Ed.), Encyclopedia of health communication. (Vol. 3, pp. 166-168). Thousand Oaks, CA: SAGE Publications, Inc. doi: http://dx.doi.org/10.4135/9781483346427.n62